Television is the largest medium for media delivery in india in terms of revenue , representing around 45 percent of total media industry. media and entertainment sector has been growing 11.8 percent to Rs 91,700, in compare against last year Rs 82,000 , owing to digitisation,growing regional media and the coming elections.
India counties to be third largest TV market after USA and China .In the Television sectors , KPMG believes that digitisation of cable is expected to bring transparency and raise subscription revenues for multi-system operators (MSOs) and broadcasters ."it is also expected to reduce carriage fees, building a cause of launch of niche channels and investment of content for existing channels, Developments and refinements in viewership measurement systems may affect the way advertising is distributed among channels.
The television industry in india is estimated at INR 370 billion in 2012, and is expected to grow at a CAGR of 18 percent over 2012-17, to reach INR 848 billion in 2017. Aided by digitisation and the consequent increase in ARPUs (Average Revenue per users), the share of subscription revenue of the total revenue is expected to increase from 66 percent in 2012 to 72 percent in 2017.
The industry will likely see its revenues from subscriptions go up leading to stability of earnings. It is extremely important for digitization to be carried through in order to ensure the long term health of the industry.
No comments:
Post a Comment